"We will reclaim leadership in the prescription diet market by fostering a proper prescription culture."
According to Euromonitor, the online channel holds a dominant 69% share of the domestic pet food distribution market. In contrast, animal clinics account for only 7%, showing a significant decline in purchase rates at veterinary clinics compared to the growing domestic market for prescription diets and supplements.
To address this issue in the prescription diet market, veterinarians have stepped up. Onheal Co., Ltd. (CEOs Kim Do-hyung and Yoo Jung-woo) announced the development of a prescription diet shopping platform called 'VetUs,' aimed at fostering a proper prescription culture for pets.
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